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Fishbax is a family-owned business, they offer unique fishing apparel designed to bring the beauty of nature to life. Established in 2018, they quickly built a dedicated following. However, during and after the national crisis, they chose to pause production to focus on essential needs and supporting the economy. Thanks to their commitment to family values and perseverance, they have returned with an even better product. Based in the southern tier of the Pocono Mountains in Pennsylvania, it was always their dream to share their unique creations, inspired by their designer’s passion for nature and fishing. Proudly family-owned and operated, all Fishbax products are 100% made and distributed in the USA. Their shirts feature real-life renditions of various fish species, combining real life imagery with functionality. Each shirt is crafted for comfort and durability, being lightweight, snag and wrinkle-resistant, and offering UV protection with a strength of 60.
The Partnership
At JBH we value putting family first. So when a conversation came up between Fishbax and JBH, it didn't take long for us to realize their values were right on point with ours. Maybe not a product we use everyday, but one we proudly stand with and support. We started things off with simply creating and airing a commercial for Fishbax to help them re-establish themselves while pulling out of the 2020 crisis.
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After rapid growth and watching them pull through stronger than ever, we continue to be impressed by their business efforts, and wear their shirts and promote their business anywhere we can.
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